Thursday, December 15, 2011

Lake Champlain - 5 Ways to Enjoy this Great Lake

!±8± Lake Champlain - 5 Ways to Enjoy this Great Lake

Lake Champlain is the largest body of fresh water in the U.S. after the Great Lakes, and at 120 miles in length and an average depth of 400' and 12 miles across, everything about it is impressive. But more impressive than its size is its unspoiled beauty. In a state already known for conservation and back-to-nature vacations, Lake Champlain is the secret destination for a growing number of New England vacationers.

Here's my pick of five destinations and attractions in the Lake Champlain region when you visit...

ISLAND HOPING VERMONT STYLE:

The northern half of Lake Champlain contains a wonderful patchwork of Islands. The largest of the Islands are interconnected with each other and the Vermont mainland by Route 2 in the south and Route 78 in the north. Following Route 2 from south to north will take you through the picturesque towns of South Hero, Grand Isle, North Hero, and Alburg just a few miles from the Canadian border.

The Lake Champlain Islands' terrain is flat to gentle rolling hills, which means bicycling is a popular way to get around on vacation. In most areas you'll have unobstructed views of Vermont's Green Mountains to the east, and New York's Adirondacks to the west.

BURLINGTON - LAKE CHAMPLAIN'S CITY

Though Montpelier is the state capital of Vermont, its largest city is Burlington, which sits on the shore of Lake Champlain, with the stunning backdrop to the east of the Green Mountains.

Activities in Burlington include ECHO, Vermont's world-class lake aquarium and science center on the waterfront, Lake Champlain Chocolates guided factory tour, where you can see these famous chocolates made right before your eyes, and The Ethan Allen Homestead and Museum. Complete your day with a train ride through the beautiful Champlain Valley on the Green Mountain Railroad. The train meanders through gently rolling green pastures to Shelburne and back.

CRUISES ON LAKE CHAMPLAIN

Two cruise boats operate on Lake Champlain in the summer - "The Spirit of Ethan Allen III" accommodates 500 people and the "Northern Lights" has room for 150 guests. Both these boats leave from the docks in Burlington.

While cruising you'll listen as tour guides discuss the Lake Champlain region's rich revolutionary past, the importance of the Native Americans of this area, and interesting facts about the Lake. But center stage on either cruise is the stunning views of the Islands and the surrounding mountains of Vermont and New York.

DIVING FOR WRECKS

If diving for wrecks is your passion then in Lake Champlain you've come to the right place. The Lake is considered by many divers to have the best collection of historic shipwrecks in North America.

Eight of these wrecks are preserved for the enjoyment of divers, and under the watchful eye of the Lake Champlain Underwater Historic Preserve. These wrecks offer a unique experience for northeast diving. The types of wrecks vary from a horse ferry to canal boats, with some located close to both the Vermont and New York shorelines of the Lake. Diving experience required ranges from beginner to advance.

For more information on these wrecks visit the Preserve's site at http://www.lcmm.org.

LAKE CHAMPLAIN MARITIME MUSEUM

The Lake Champlain Maritime Museum is located near Vergennes, and is a marvelous way to experience the historical significance of the lake. The museum at Basin Harbor provides opportunities to step back in time as you explore a Revolutionary War gunboat, watch craftsmen use traditional shipbuilding skills, and learn about nautical life in the Champlain Valley during the conflicts of the 18th century.

The Museum is self-guided but has plenty of demonstrations for you to stop and view as you wander around.

STATE PARKS ON LAKE CHAMPLAIN

There are over 50 State Parks in Vermont, and the Lake Champlain area contains twelve of those state parks, and includes: Alburg Dunes, Knight Point, Sandy Bar, Burton Island, Grand Isle, Knight Island, North Hero, and Woods Island in the Lake Champlain Island chain. Other state parks on the Lake's shore are: Kill Kare, Kingsland Bay, Button Bay, and DAR.

Within these Vermont State Parks are opportunities for hiking, biking, camping, boating, fishing, picnicking, and swimming. The parks are a wonderful way to relax and enjoy the waters of the Lake for a day or longer, and to hike trails in between a swim and reading your novel.


Lake Champlain - 5 Ways to Enjoy this Great Lake

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Friday, December 2, 2011

Cut Your Monthly Advertising Budget in Half With This Simple Method!

!±8± Cut Your Monthly Advertising Budget in Half With This Simple Method!

Are you trying to find ways to cut your budget down so that you can see a little better ROI with your business? Well, here is a great method that many small business owners are not using. GET RID OF ANY SPRAY AND PRAY MARKETING!!!!!

If you can't trace what marketing method brought in a customer, it's spray and pray marketing. It's like going out to the middle of the forest and carving your business logo and contact information in the side of a tree. You go home and pray that someone sees it. Not only do they need to happen to see it, but they need to get the urge to actually visit or contact your business.

This is a prime example of not smart marketing. You need to focus on only using smart marketing. Spray and pray marketing methods are a huge reason many businesses fail. 95% of the business owners are praying for customers with their advertisements and not doing anything about it.

Don't assume that just because you are advertising means you are marketing. Marketing is all about actually reaching your audience. Not just throwing a couple fliers off a cliff and hoping someone stumbles upon it.

Getting the right customer that is ready and willing to buy your product or service comes down to how you market to them. The first step to smart marketing is actually putting your advertising dollars in a place where targeted buyers will see your ad. Targeted as in people already interested or related to what you are doing. Showing someone looking for a dentist how to install a roof is going to get you no where.

Next, you have to be able to test what is working for you. This requires doing marketing methods that can be traced. Can you tell me how well your radio ad is converting right now? How many buyers have you gotten from the Yellow Pages Ad you are spending a fortune on? You have to be able to answer these questions about every aspect of marketing your business. It's simple to implement even with these advertising means.

What if you turn one of those ads into something that can be tested and optimized? A way of doing this is to offer a special promotion. For example:

"One free massage with this free coupon!"

So the Yellow Pages ad is the coupon and when someone brings that in to your establishment, you know exactly where it came from. Not only do you know where it came from, but you can now test different catchy headlines, promotion deals, graphics, etc. This will allow you to determine what is going to convert the best.

In other words, you are going to make more return on each dollar you spend!!!!!

So you want to cut your budget? Then get rid of any spray and pray methods you are using. You can implement a system that allows you to trace your efforts, or you continue to lose money every month.


Cut Your Monthly Advertising Budget in Half With This Simple Method!

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