Friday, December 2, 2011

Cut Your Monthly Advertising Budget in Half With This Simple Method!


!±8± Cut Your Monthly Advertising Budget in Half With This Simple Method!

Are you trying to find ways to cut your budget down so that you can see a little better ROI with your business? Well, here is a great method that many small business owners are not using. GET RID OF ANY SPRAY AND PRAY MARKETING!!!!!

If you can't trace what marketing method brought in a customer, it's spray and pray marketing. It's like going out to the middle of the forest and carving your business logo and contact information in the side of a tree. You go home and pray that someone sees it. Not only do they need to happen to see it, but they need to get the urge to actually visit or contact your business.

This is a prime example of not smart marketing. You need to focus on only using smart marketing. Spray and pray marketing methods are a huge reason many businesses fail. 95% of the business owners are praying for customers with their advertisements and not doing anything about it.

Don't assume that just because you are advertising means you are marketing. Marketing is all about actually reaching your audience. Not just throwing a couple fliers off a cliff and hoping someone stumbles upon it.

Getting the right customer that is ready and willing to buy your product or service comes down to how you market to them. The first step to smart marketing is actually putting your advertising dollars in a place where targeted buyers will see your ad. Targeted as in people already interested or related to what you are doing. Showing someone looking for a dentist how to install a roof is going to get you no where.

Next, you have to be able to test what is working for you. This requires doing marketing methods that can be traced. Can you tell me how well your radio ad is converting right now? How many buyers have you gotten from the Yellow Pages Ad you are spending a fortune on? You have to be able to answer these questions about every aspect of marketing your business. It's simple to implement even with these advertising means.

What if you turn one of those ads into something that can be tested and optimized? A way of doing this is to offer a special promotion. For example:

"One free massage with this free coupon!"

So the Yellow Pages ad is the coupon and when someone brings that in to your establishment, you know exactly where it came from. Not only do you know where it came from, but you can now test different catchy headlines, promotion deals, graphics, etc. This will allow you to determine what is going to convert the best.

In other words, you are going to make more return on each dollar you spend!!!!!

So you want to cut your budget? Then get rid of any spray and pray methods you are using. You can implement a system that allows you to trace your efforts, or you continue to lose money every month.


Cut Your Monthly Advertising Budget in Half With This Simple Method!

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